by John Stucky
What exactly does CRM really mean? In this TLA (Three Letter Acronym) post and video, I'll explain the technical term in a way everyone can understand.
CRM stands for Customer Relationship Management.
The easiest way to understand this is to rearrange the order of the words:
Managing Customer Relationships.
From tracking and scheduling activities like emails and phone calls to recording vital information like addresses, fiscal schedules, and marketing campaigns, CRM is a software tool the helps your organization keep up with clients.
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